REBRANDING DEPRESSION & MENTAL HEALTH CHALLENGES
THROUGH ART & HUMAN CONNECTION ONE STEP AT A TIME
IS A CONCEPT SUGGESTING
"All human beings exist with a sense of being unfulfilled. Humans constantly crave and seek an escape from emptiness and attempt with futility to fill the void with external distractions. "
Quelching anxiety and fear is often achieved with only a brief antidote - it lingers. We use symbolism in culture, consumption, and distraction to evade a huge metaphoric hole. Many people feel lost or isolated on a daily basis, and attempt to use stimuli to trigger positive emotions and to numb out the anguish.
The intention behind VOID PEOPLE is to open up space for realisations, while at the same time inviting “perceivers” to come to terms with the coexistence of their own freedom to construct their own existence amidst this sense of emptiness.
Because humans are visual and emotional creatures, using symbolism can help speed up the process of understanding a complex set of meanings that tie it to the concept it represents. VOID PEOPLE symbol can subtly communicate that the responsibility to choose rests upon the “perceivers” to exercise their freedom to create meaning out of their own existence. It is a signifier that you are constantly constructing your own existence.
The objective of VOID PEOPLE is to kickstart conversations around mental health, raise awareness around how depression is perceived, and to erase the negative stigma that is attached to mental health challenges.
Which will lead us towards more positive dialogues, a stronger sense of community and a more genuine human connection.